I’m Alessia, I’m a freelance brand designer dedicated to uncovering the essence within every brand as much as in everyday life. Wishing to specialise more and more in conceptual thinking for all around campaigns, my approach blends precision and concepting with a visual sensibility that brings ideas to life. When I’m not designing, you’ll find me exploring the art of cooking as a food enthusiast, experimenting with flavors and ingredients much like I do with ideas, always seeking fresh perspectives.🍋
I am always open to learning and collaboration, so if you have a project or idea you’d like to discuss, feel free to reach out!
My Resume and education
Freelancer
Jul 2019 – present
Student at Willem De Kooning Academy Rotterdam
Sept 2022 - present
Intern at FronteRetro ADV (Italy)
April 2019 - June 2019
Student
Sept 2018- Sept 2019
What does your typical workflow look like from start to finish?
I start by completing the project brief with detailed questions, then move into research and brainstorming, sketching or noting ideas as they develop. Once I’m satisfied with a direction, I proceed to the design phase and create initial drafts. After a short break for fresh perspective, I gather feedback, refine the work, and deliver the final product.
How many rounds of revisions do you typically include in a project?
I usually include three rounds of revisions, one after each key stage: the initial presentation, the sketch phase, and the final design phase. This approach ensures clients can provide input at each stage, keeping us aligned throughout the project.
Are you open to collaborations with other creatives or teams?
Absolutely! I’m always happy to connect and work with other creatives on new projects. Collaboration helps build a strong support network, and I find it inspiring to work alongside talented individuals. Feel free to reach out if you’re interested in working together!
How do you determine the budget for a project, and what factors influence it?
The budget is established at the beginning of each project and is influenced by three main factors: the project timeline, its scale, and the level of detail or complexity involved. Generally, the budget covers the entire process from initial briefing to final delivery, including research, brainstorming, and multiple revision rounds. This ensures transparency for clients about what’s included, with clarity around any additional costs for extended work.
