For Walter's recent campaign to celebrate the opening of their third location in Puglia, we designed a sensory-driven concept that encapsulated Walter’s brand essence: “American flavour, Italian quality.” Each video subtly highlighted a different sense, creating an immersive experience that gradually introduced the new restaurant to the local community.
Concept
To launch Walter's third location in Puglia, we created a sensory campaign that brought “American flavor, Italian quality” to life.
Idea
Each video highlighted a different sense: sight showed Walter's packaging around town; touch captured friends sharing food; taste focused on real reactions; sound blended seaside ambiance with cooking sizzles; and smell showed someone drawn in by the aroma.
Execution
The videos were released in sequence, each bringing viewers closer to the restaurant, building anticipation and excitement until the final reveal of the new location.
Credits for the hardworking team:
Michele De Laurentis - Concept development & SMM
Attilio Malcangi - Concept development & Cam op.
Alessia Diaferia - Concept development & art direction