Since 2019, I have been the sole creative driving the growth of Walter’s, an italian burger restaurant. Together, we changed and evolved, and in 2024, with the opening of a third location, we knew it was time for a full rebranding. We also expanded the social media team, which I now have the privilege of managing.
Walter's new identity core
Walter’s is the perfect fusion of authentic Italian quality and bold American flavors. Here, everyone is welcome, and we strive to make you feel at home while redefining what fast food can be. At Walter’s, we strive to prove that convenience and quality can go hand in hand, creating an experience that’s as comforting as it is unforgettable.
The visual identity
Fresh, modern and colorful are the keywords we always keep in mind when working with Walter's, from packaging design to photos to social media contents.
Insight
To launch Walter's third location in Puglia, we created a sensory campaign that brought “American flavor, Italian quality” to life.
Idea
Each video highlighted a different sense: sight showed Walter's packaging around town; touch captured friends sharing food; taste focused on real reactions; sound blended seaside ambiance with cooking sizzles; and smell showed someone drawn in by the aroma.
Execution
The videos were released in sequence, each bringing viewers closer to the restaurant, building anticipation and excitement until the final reveal of the new location.
Credits for the hardworking team:
Michele De Laurentis - Concept development & SMM
Attilio Malcangi - Concept development & Cam op.
Alessia Diaferia - Concept development & art direction